What are you doing right now, this week to ensure that you will have income this month?

By now you are likely back to work after the holidays. I hope you enjoyed time with family and friends or just relished some quiet solitude, if that’s what you desired.

“Back to work” has a different meaning when you’re self employed, particularly if you love what you do and where you do it. If you are in an area of the country experiencing winter storms, you’re probably feeling extra grateful that you don’t have to bundle up and scrape the ice off your windshield before you brave the icy roads for your longer than usual commute. This morning as the airwaves buzzed with school closures, traffic delays and treacherous road conditions, I sure appreciated my self employed status. If you already work from home, is your business meeting your financial expectations? Are you finding your work fulfilling? How are you dealing with potential isolation?

Maybe you are still working for someone else but have promised yourself that 2010 is the year you’ll break free and start your own business.

Whether you’re looking for ways to supplement your income, increase the volume you are already doing in your business or just starting out, January is the time to map out your immediate and long term business strategies.

What are you doing right now, this week to ensure that you will have income this month?

If you’re thinking that people are not spending after the holidays, you’re missing out. Whether you sell a tangible product, information or service, January can be a strong month if you stay open to thinking differently about your potential clients or customers.

Think about all the people who receive cash gifts for Christmas! They may have been eyeing that handmade piece you showcased in December but were in the giving rather than “self-gifting” mindset before the holidays. Now, they have “me” money but unless you remind them you are still out there making fabulous stuff, that money won’t find it’s way to you.

What about the people whose new year’s resolutions involve eating healthfully or learning a new skill? Now is a better time than pre-holiday to market your personal chef, fitness training or voice coaching services. Let’s say you teach macrobiotic cooking or  jewelry making or sell supplies? Both the recipient of cash gifts and the new student are your potential customers.

There are also a number of little known holidays in January. Just google “January holidays” and you’ll find that today is National Bird Day. Who knew?  I have no idea who comes up with these fairly obscure days of celebration but had you known this earlier and planned ahead, you could have arranged a show and sale of your handmade bird ornaments or bluebird earrings at the Audubon club.

Think of what you could have done had you known that tomorrow is Dia de Reyes.  Tonight, January 5,  figurines of the Three Wise Men are added to the nativity scene. Before bed, Mexican children place their old shoes under their beds, where the Wise Men will leave them presents.

Next week is Japanese Coming of Age Day and the 24th is the Anniversary of Gold Discovery Day in California. (1848). My head is spinning with ideas for marketing your creative services and handmade crafts on those and other January holidays like Chinese New Years and Australia Day, both Jan. 26th. If you’re asking yourself what those  celebrations have to do with you, have you forgotten that you are reading this on the “world wide web”? As my friend Barbara Winter says, “your clientele is no longer limited by geography.” So, go explore what’s being celebrated in your neighborhood and around the world. Rather than thinking you’re too late for Christmas, you’ll find you’re early for some creative offerings or craft selling opportunities. What are you doing now to ensure you’ll have cash flow next month?

What Recession? eWomenNetwork survey says NOW is a great time to GROW your Small Business

In a recent edition of eWomen eMagazine, Sandra Yancey, CEO of eWomenNetwork says, “The fact is, for small business owners, nothing has really changed that much from what we normally encounter day-in and day-out. Entrepreneurs already know that in good or challenging times we have to expend lots of energy and invest the time to cultivate new relationships, network and transact deals. To survive and thrive, successful businesswomen are not allowing negative news to permeate their thinking,”

The February 2009 Women’s Economic Business study is based on an U.S. (85%) and Canadian (15%) representative sample of 3,964 women business owners, entrepreneurs and professionals of companies with fewer than 100 employees. This was an online survey that represents over 600 different business categories in North America. The survey was conducted from February 16 – 24, 2009 by eWomenNetwork, Inc., an organization recognized as one of the premier women’s business networks with more than 500,000 businesswomen connected to the network in 113 chapters across North America. The article states that when asked how businesswomen are feeling about the current economic situation, 72.5% replied that they are “charging ahead and keeping a positive outlook and 73.8% of the women surveyed felt this isa good time to grow their businesses. These are highly successful women who didn’t get where they are by being “Pollyanas.” This isn’t about denial. It IS about staying positive and focussed and flexible.

I’ve found the same attitude among my self-employed friends. Many are not just surviving but are thriving. Yes, in a time when people are losing their jobs and homes, small business owners are having to get more creative. I think of an economic downturn as a colander in which the complacent will slip through the holes and those who embrace change and re-align rise to the top.

Now, I’m not saying this is strictly a female entrepreneur attitude. I have met men in some of the hardest hit segments who are facing on the challenge head-on. While the construction of new homes is down, some ambitious contractors can do very well by marketing themselves as re-model experts, and while many realtors have thrown in the towel because they have to work so much harder to make a sale, those who are willing to do the work can connect with prospective buyers who weren’t willing to pay inflated prices and present them with a portfolio of “great deals” right now. Even with the mortgage industry in such a mess, a broker who’s willing to work harder can have a hay day with refinance now that rates are low. I believe in any small business, it comes down to observing the problems and finding creative solutions that people will pay you for. 

According to Sandra Yancey, ” Now is the time to re-tool, re-think, re-design and re-align your business.”