Demo to Establish yourself as the Expert

One of the best ways to market your craft is to find every opportunity to get your work in front of an audience. This seems obvious, but so often artists hide out in their studio. Some of us, myself included, shy away from the spotlight.  But, to succeed, it isn’t enough to have your work on a good website. You need to make an effort to do some in person appearances as well. 

How do you go about getting your name and face out there as well as your work? (remember, part of the appeal of handmade is knowing the human behind the work. ) Demonstrating every chance you have will begin to establish you as the expert in your medium. Craft supply stores, galleries, workshops and trade shows are all opportunities to demonstrate your craft. Approach the manufacturers of the materials you use, either in person or by sending them a nice professional looking portfolio with examples of  different techniques for using their products. Offer to make appearances in stores that carry their products, showing both the staff and customers the benefits of using their  products,  and at craft trade shows demonstrating to retailers. Not only will this give you  Read more