Are you missing this HUGE segment of the RIGHT buyers for your crafts this season?
October 18, 2011 by Terri
Filed under Crafting A Living
Are you counting strictly on Etsy, Artfire or other online platforms to sell your crafts for the holiday season? If so, you are missing a huge chunk of the market and a ton of revenue. Here’s why:
There are a lot of web-savvy buyers who just don’t like to shop online. Even those of us who do purchase manufactured products, books or music online, want to see and touch art in real-life. For many shoppers, meeting the craftsperson face-to-face is part of the attraction of buying hand made pieces.
It’s mid October and definitely time to be getting your work out there for early holiday shoppers. So, how can you get your work in front of the people who value made-by-hand? If you shy away from the large seasonal craft fairs like Harvest Festival, I don’t blame you. The booth fees are hefty and the whole experience is exhausting. Many artists who previously exhibited at the big festivals report more sales and a better bottom line when they exhibit at smaller venues such as school, church or community craft fairs. If there aren’t any small festivals in your area, you can approach schools, churches or clubs and offer to set up an exhibit of your work and give a percentage to the organization. (Think of it in place of a booth fee.)
House parties are another good way to sell your work. Ask friends, relatives or co-workers to host a party where you can display your work for their friends. Maybe partner with a caterer who is willing to make appetizers just for exposure to new clients.
Retirement homes are often happy to let you set up a display at no charge. It gives their residents an activity and chance to do their shopping independently. Look for upscale independent living communities, not nursing homes. Many of these residents have good disposable income, are educated in the arts and thrilled to have unique gift options without having to depend on anyone to take them shopping.
Corporations and hospitals are open to people setting up a lunch time or after work sale for their employees. It cuts down on personal days or “sick days” which are commonly used as shopping days around the holidays.
Ask gallery owners or boutique retailers to host a trunk show of your work for a percentage of the sales. Particularly if you make jewelry or smaller gift items, it benefits them as well. Galleries sell fewer large pieces of artwork before the holidays so this is a way for them to offer something to their clients that they may not show the rest of the year. If it ‘s a success and your pieces sell well for them, they may agree to carry your work year round.
For more ideas on how to sell your craft, download a free copy of “13 Easy Low-Cost or NO Cost Tips to Turn Your Crafts into CASH NOW” on the right side of this page.
Where to Get the Money to Launch a New Product, Open a Shop or Buy more Supplies
May 18, 2009 by Terri
Filed under Crafting A Living, Income
If successful entrepreneurs share one common trait, it’s resourcefulness. When we need for something to happen, we don’t sit around and wait for someone else to do it, we make it happen. A resourceful entrepreneur knows that a small business loan isn’t the best way to fund a new project. Some develop an info product, others have a sale of existing inventory. to generate cash.
My friend Alice Barry is one of the most creative entrepreneurs I know and she continues to astonish me with her resourcefulness. When Alice needs funds to launch a new idea, she creates an EVENT. And Alice’s needs money to launch something BIG-she’s holding us in suspense and won’t say what -so she’s planned an event to fund it.
If you’re anywhere near Minneapolis on May 28-30th, you can’t miss the ‘Superchicks Stimulus Sale. http://superchickssale.wordpress.com/. Friends and crafters from all over the country have sent their goodies to Minneapolis and Alice will be holding a flea market, craft fair, and party. We’re not talking a garage sale here. Items range from handcrafted jewelry, purses and “Fascinators” by Margaret Winter of Santa Barbara, California http://overthetopfascinators.com/ to a 1958 Ford Fairlane, Police Interceptor Special Edition. Knowing that when Alice plans an event, it’s bound to be a blast, it may be worth heading to Minnesotato check it out.
