Do you hate marketing?

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Fledgling and aspiring entrepreneurs frequently confide in me that they start out with great enthusiasm but lose momentum and fall into paralysis mode at the thought of marketing.    I keep hearing, “ I really want to start a business but the marketing part feels so uncomfortable.”
As a new entrepreneur, it makes sense that you hit a wall when everything you read tells you that the only way to build your business is to create free mega tele-summits where you give a few bites of valuable content and then spend the last fifteen minutes of each call plugging a high priced program.  YOU DON’T HAVE TO DO THAT to succeed.  I don’t and my close entrepreneurial friends don’t either. We write on our blogs, share with our friends on Facebook or  Twitter and charge reasonable fees for our valuable services.
I’m not making a judgement on that type of internet marketing. It just doesn’t feel right for me. But I’ll let you in on a little secret. I love marketing. I really enjoy promoting other people’s offerings that I value.  I love good marketing so much that on the rare occasions I watch television,  I actually look forward to viewing certian commercials. I giggle every time I see a certain home owner’s insurance commercial featuring an exceptionally domestic canine. I’d never thought of buying a Subaru but their ad campaign featuring a father and daughter, granmother and grandson and other precious family moments makes me want to send chocolate and flowers to the ad team.
As a small business, you might not do a lot of paid advertising. As a solo entrepreneur, you are better off developing ongoing relationships with people who have common interests and will become long term fans. Connect with those who want or need what you have and let them know about your products and services. You don’t have to use a popular formula if it feels “bait and switch-y” to you.  If you offer something of value in an authentic, straight forward style, there is nothing “sleazy” about it.

Share your gifts. You owe it to those who love who you are in the world.

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