Are you feeling a slump in sales of your craft after the holidays? Maybe you have a website or an Etsy site and a mailing list but you feel like everyone you know has already seen your work and you want exposure to new buyers.
It’s great to have a presence on Etsy, Artfire, etc but honestly, you’re missing a lot of qualified buyers who value handmade and have the money to buy your creations but don’t have the time to hang out on those mega-sites. Honestly, even though I make my living helping artists make theirs, I get overwhelmed on Etsy. There’s just too much choice.
So how do you get exposure to more qualified buyers who will be return customers and loyal collectors? Here are two very simple ways.
Both these tips involved gathering some of your online artist friends. Look for people whose work compliments yours and each others.
Ideally, choose artists from different parts of the country because you will have completely different friends. While all of your friends, I hope, have seen your work and all of their friends have seen their work, your friends haven’t seen the things each other make. Make sense?
For purpose of demonstration, let’s say you gather together 20 crafter friends. You put together a simple word press site that shows the craft and a short artist bio of each of you. You don’t have to put a shopping cart up but rather can just link to each artist’s own site. So, even if you don’t have a formal email capturing system set up, although you should, let’s say you have a mailing list of just 100 friends and fans. (and of course include previous buyers.) Now you send out a letter to all of your 50 friends telling them you want to invite them to a virtual invitation-only craft fair with 20 of your online crafter friends. Each of the artists sends this email with link to group site to just 50 friends. Now you each have 1000 new people looking at your handmade jewelry, scarves, soap, candles or other craft. And that’s if you each only had 50 names on your email list. You probably each have more like 250 contacts, right? So that’s 5000 new people seeing your work. And they aren’t just any 5000 people. They’re already fans of your friends’ handmade work. Now, imagine if you got together a group of 40 friends instead of 20 and each sent the link for your virtual craft fair to 250 of your contacts, you’d have 20,000 new people viewing your work. And this isn’t even taking into consideration that you each have Twitter followers and Facebook friends and Pinterest followers.
Think, mini Esty. But, these people won’t be overwhelmed like they would on Etsy so they’ll buy. And the whole thing hasn’t cost any of you anything except the shared price of a domain name and a site. So maybe you’d each chip in $10. That’s not much to pay for 20,000 new viewers who are qualified buyers, is it?
Check back tomorrow for the 2nd Way to Sell A lot More Crafts and Bring in Bundles More Cash. You can find lots more ideas like this at “12 Easy Ways to turn your Creative Hobby into an Extra $1200 a Month’ HERELets Connect