What colors should you be using in your handmade jewelry and crafts?

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I’m seeing green. Not just any green. Specifically emerald, a vivid, verdant green. According to Pantone, the color trend-setter for fashion and home decor, emerald enhances our sense of well-being by inspiring insight, and promotes harmony and balance. In many cultures, emerald green represents renewal, prosperity, healing and unity.

So what does this have to do with you and your business? Everything. As you design your handmade jewelry, home decor or other craft, you need to keep in mind what the buyer will be wearing or displaying it with. This doesn’t mean your entire line has to be the hot hues of the season but your work should compliment and coordinate with the popular colors.

In addition to emerald, the palette for Spring 2013 will be “dusk blue, tender shoots, grayed jade, lemon zest, linen, monaco blue, poppy red and nectarine.” As you are purchasing yarn, ribbon, fabric, beads and other materials of your craft, consider that your fashion forward buyers will be attracted to the season’s trendy hues.

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