One of the biggest mistakes you can make on your Etsy or Artfire site:

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Are you hurting the sales of your crafts by trying to be a “Jack-of-all-styles.” The past few days I’ve been perusing Etsy sites and noticed that many crafts-sellers make everything from textiles to metal jewelry to pottery and it muddies up their image to have it all on one site. Sure, it’s fun to try out different mediums and techniques but you need to have a specific “look” that is YOU.  Yes, it’s important to have a variety of price-points but try to keep a unified image that “brands” you.

With something like a half million Etsy sellers (don’t quote me on that figure- I keep reading conflicting numbers) your work has to not only be beautiful, priced right and of superb quality, it has to be memorable. It has to stand out from the crowd. Your Etsy site has to have a distinctive image that shoppers connect with your name.

You don’t have to get boring and do the same thing over and over to keep a unified look. If, for example, you enjoy making jewelry out of found objects, make sure your site isn’t a mish-mosh of beautiful pieces. Find a common factor and tie your work together that way. You might make initial jewelry with old scrabble tiles, vintage type-writer keys and pieces of torn paper. The common factors will be recycled and monogrammed. Then to tie it all together, maybe photograph it all on the same type of paper with your logo.

Find your best selling style, and of course one you enjoy creating and do different versions of that but keep a similar look across your site that is YOU.

How are you creating a unified look on your Etsy or Artfire site that brands you and makes you stand out from the crowd?

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