My male friends, relatives and readers may deny this, but let’s face it, most men don’t start Christmas shopping early. (they come up with excuses like “it’s more exciting right before Christmas when everyone’s in the holiday spirit” or, “I’m still trying to come up with the perfect gift”. The truth is, many guys don’t know where to begin and need guidance (and a little nudge.)
As a crafter with inventory, you can take advantage of their procrastination and need for gentle “peer pressure” by holding a “Guys’ Night Out”.
Whether you make wearable, household, or garden art, men need guidance in getting gifts for their wives, girlfriends and mothers. They also spend way more money when they are in groups because they don’t want to look cheap in front of the other guys.
(especially if these guys are hubbies or boyfriends of their wife’s friends. ) So, invite your friends’ partners, your partner’s friends, the guys from your day job-(and if you still have a day job, you really do need these hints) and “help” them choose a gift for the
women in their lives. They’ll particularly love if you know what styles, colors, etc their partner likes. If you are single and don’t have lots of male buddies, another great venue is any kind of club where men gather. An upscale barber shop or men’s spa is always a great place and remember they will be glad to have you.
Are you wondering how you will entice the men to come? Partner with a caterer, winery or brewery to do a tasting. Vintners love to do pourings at upscale events to promote their wines. In fact, they’ll often be thrilled if you hold the event at their tasting room. Didn’t your mother always tell you that the way to a man’s heart is through his stomach?
Well, it’s also a great way to get the wallet out of the pocket, cash into your hands, and your creations under the tree.
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Turn your Craft into Cash NOW!”
Have you noticed that many of the small boutiques and galleries that sell handmade are low in inventory two weeks before Christmas? I have, and I know why. And this is to your advantage as a craftsperson.
As a result of the media’s fear-based reports, small retailers ordered light this season anticipating slow sales. But guess what? Discerning consumers are searching for unique, handcrafted, meaningful gifts this season, catching retailers unprepared with insufficient supply and no time to re-order handmade gifts. Most people say they haven’t even started shopping yet which means shop owners are missing out on revenue if they don’t have inventory. While the big-box retailers can mark their wares down after the holidays, and still make a profit, as you know, craft retailers don’t have the margin to discount since their markup is so low. So, they are afraid to purchase this late in the season.
But this is where YOU come in. Boutiques and galleries that may not have had space to display your work previously need the inventory between now and Christmas. You likely have pieces you’d love to turn into cash and the shops NEED your work now. It’s risk free for them if you put pieces on consignment and you have nothing to lose either. (review previous tips on consignment.)
Don’t limit yourself to galleries. The next three weeks, women are dressing for holiday parties and looking for that one-of-a-kind accessory to add pizazz to their outfit. Approach apparel shops and offer to consign your handcrafted jewelry, evening bags, shawls, etc.
No one can buy them if they are sitting in your studio unseen,
Check back frequently for more “eleventh hour” tips on selling your crafts and if you haven’t yet received your “13 Quick, Easy, Low-cost or NO-cost Ways to Turn your Craft into Cash” get your free gift here.
You’ll find many of these tips can be implemented NOW.